TITLE:
All-Around Information Integration

CLIENT:
Travel in Yangzhou

BRIEF:
Comprehensive Marketing of Travel in Yangzhou, from Content to Form

SOLUTION:
In terms of tourism resources, fully integrate Web contents, from the Internet to mobile digital, guide in tourism attractions, voice interpretation, to meals, lodging, traffic, shopping and entertainment, and ultimately ticket system and online e-commerce

RESULT:
Currently the best information execution program among China’s tourism brands, confirmed and demonstrated by China National Tourism Administration and Jiangsu Provincial Government.

TITLE:
From Hometown to South Pole

CLIENT:
LiQ Beer

BRIEF:
Attract audience by beautiful mountains and rivers, and emotionally link picturesque Guilin landscape with LiQ Beer.

SOLUTION:
Ask users upload the photos of the beautiful scenery of Guilin City, promote on QQ platform, and label gorgeous photos on the beer bottles. Users scan QR code on the bottles to vote for the photographers and win one more bottle and the tickets and prizes jointly provided by Guangxi Provincial Tourism Administration Bureau.

RESULT:
Just a few more than 2 months, with rare media advertising, collect 26,000 pieces of beautiful photos, attract 580,000 users for the lottery, and have great follow-up effects among microblogging fans and several times of participants in offline activities.